seo white hat vs black hat advice
White hat vs black hat advice
I do offer one caution about
learning SEO from the Internet. There is an abundance of information out there,
some good, and much bad. You must quickly become aware that not everyone who
proclaims themselves to be an expert is really an expert. (Tip: If they claim
they know “the trick” to getting #1 rankings in Google, overnight, guaranteed
no less, they are NOT the experts you want to follow.)
Moreover, to protect yourself
from those who make such false claims, be aware of the concept of “white hat”
versus “black hat” SEO advice. As a former technical writer in the IT security
field, I was already aware of the concept: there are folks who choose to play
by the rules and others who choose not to. The “rules” of SEO are the official
webmaster guidelines set forth by the search engines, Google and Bing.
You see, some folks (white
hats) want to be successful over the long haul, protect the reputations of
their brands and websites, and do the hard work to earn long-term success with
legitimate page rankings. The black hat folks want to maliciously exploit
weaknesses in the search engine ranking algorithms to fraudulently attain
higher page rank than what is otherwise deserved. To be honest, sometimes these
efforts do work – for a while. However, once the methods and techniques are
discovered by the search engines (and they invest enormous resources to
discover and combat this), the sites using black hat techniques can be
penalized. Search penalties can range from having their placement in the
organic search results artificially lowered far down the list to, in some
cases, having the website domain permanently purged from search indexes. Beware
of taking advice from the black hats, especially if you want a career as an
in-house SEO.
Good Luck👍
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