Why Organic SEO Alone Is Not Enough?
Why Organic SEO Alone Is Not Enough?
Before we start with AdWords
intricacies, maybe it makes sense to explain a bit why you can't do without
paid ads and how they are better than organic traffic you are getting from
search engines for free.
PPC Is Cheaper than
Organic SEO
This article explains in
details why organic SEO alone is not enough. In brief, the first reason why you
need PPC is that PPC is much cheaper than organic SEO. Yes, you do pay for your
ad to be displayed but this compared to all the time, effort, and money you
spend in order to achieve good rankings is a drop in the sea.
PPC Results Are More
Predictable
Second, with PPC you can get
more predictable results you bid on given keywords, measure how each of them
is performing; remove the under performers, rinse and repeat. With organic SEO
you never know if you will make it to the top 5 and even if you do, how long it
will take before you drop down. Just a minor change in search algorithms can
kick you from the first page of search results to let's say the tenth page,
where almost nobody will find you.
SEO Traffic Is Unreliable
It is this volatile nature of
organic SEO that makes it hard to base your business on. SEO traffic is
unreliable and if you are OK with it, it's fine but if you are serious about
your business, then you need a more solid targeted traffic foundation. AdWords
ads are such a foundation and this is why they are so popular among marketers
and webmasters
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